MGT Notes

Pg 31, Marketing Management by Kotler Keller 14e

A Marketplace refers to a physical location where buyers and sellers interact, such as a storefront. A Marketspace instead refers to a digital location where these transactions occur, such as websites on the internet. Meta markets are defined as collections of products and services which are related in the minds of the consumer. An example of a meta market is the housing market, where real estate agents, financing companies, warranty companies and others together form a meta market. Metamediaries refer to individual or company agents who facilitate a customer’s exploration of a meta market. An example would be a website that can form a one stop shop for house buying related activities.